Sunday, March 1, 2009
12:00 PM – 3:00 PM | Mezzanine Level
SOLUTION ZONE – MID-DAY INDUSTRY EXPERTS ROUNDTABLES AND ONE-ON-ONE SESSIONS
Network and reserve one-on-one time with industry experts in every aspect of multichannel marketing.
Have your website analyzed and critiqued by the top experts in the field
Talk to agency experts about problems in your current campaign
Learn the latest techniques to leverage analytics, improve conversion rates and increase average order size
Meet industry thought leaders and future business partners
Suzy meriwether Jeff Knowles David Gould
Right Now Technologies Jeff Knowles
Venable David Gould
Greg Sater Jeremy Swift Michel Dell’Arciprete
Rutter, Hobbs & Davidoff Jeremy Swift
Blue Hornet Michael Dell’Arciprete
Rosica Strategic Public Relations Anthony Medico
Monday, March 2, 2009
9:00 AM – 10:00 AM
ERA ACCREDITATION/CERTIFICATION COURSE: CUSTOMER CARE
Suzy MeriwetherLed by Suzy Meriweather of RightNow Technologies, you’ll learn the top six ways to enhance customer service on your website.
10:00 AM – 11:00 AM
THE ART OF THE SALE – EFFECTIVE ONLINE CROSS-SELLING, UPSELLING AND SALE-SAVING TECHNIQUES
Michael Dell’ArcipreteMichael Dell’Arciprete, vice president of marketing at Boca Java, is an insightful marketer and dynamic speaker. He will share his acclaimed best practices, innovations and common mistakes to avoid when cross-selling and upselling on an e-commerce site. He will also discuss saving the sale, improving conversion and reducing shopping cart abandonment, in addition to cutting-edge merchandizing techniques. This is an extremely practical session that will give attendees pragmatic takeaways to implement on their own sites.
11:00 AM – 11:30 AM
BREAK, Meet with Exhibitors on Mezzanine Level
11:30 AM – 1:00 PM
Keynote Address: Greg Waldorf, CEO eHarmony.com
Greg WaldorfCEO and founding investor of eHarmony, Greg Waldorf displayed his almost innate expertise in technology, investment and entrepreneurship quite early in life. In fact, Waldorf started a successful international software and consulting business at the age of 13.
Waldorf, who holds an MBA from the Stanford Graduate School of Business, is responsible for leading all aspects of eHarmony’s business. The online relationship service is an unmitigated e-commerce success story, founded in 2000 with one round of investment totaling $3 million and becoming cash-flow positive within two years. Today, the company is responsible for an astonishing 236 marriages each day.
Waldorf is frequently cited by the media-including The Wall Street Journal, The New York Times, BusinessWeek and CNBC, among many others-on matters relating to technology and investment, and is the founder of Bay Area-based Startup, which has provided business training to more than 500 aspiring entrepreneurs.
1:00 PM – 2:00 PM
LIFECYLE E-MAIL MARKETING: THE LATEST TACTICS
Jeremy SwiftJeremy Swift, director of client relations at BlueHornet, is one of the leading minds in e-mail marketing. His presentation will go far beyond the typical “be relevant; be timely” message, outlining cutting-edge techniques and best practices for effective lifecycle e-mail marketing. You’ll receive actionable tips and techniques on segmentation and messaging, creating focused campaigns for new customers, integrating e-mail campaigns with analytics solutions and improving e-mail rendering for both computers and mobile devices.
3:00 PM – 4:00 PM
EXTREME MAKEOVER: WATCH E-COMMERCE SITES OPTIMIZED FOR INCREASED REVENUE-LIVE!
Tim AshTim Ash is president of San Diego-based SiteTuners, the industry’s authority on Website testing and optimization and author of the acclaimed book, Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. In addition to outlining some of the latest techniques for more effectively turning web traffic into conversions, Ash will show the techniques at work, making over several e-commerce sites-live! To have your company’s website considered for a makeover, contact Ashley Cavell at email@example.com or via phone at (703) 908-1020.
Tuesday, March 3, 2009
9:00 AM – 10:00 AM
ERA ACCREDITATION/CERTIFICATION COURSE: LEGAL ISSUES THE DOCTRINE OF SUBSTANTIATION
Speakers: Kevin Else, QVC Inc.; Susan Bettenhausen, e6 Product Marketing; Tom Castaldi, e6 Product Marketing
Explore claim substantiation and some of the issues electronic retailing companies need to address when deciding how to advertise their products. Topics discussed include basic substantiation issues, online review concerns, blogs and much more.
10:00 AM- 11:00 AM
11:30 AM – 1:00 PM
Keynote Address: CHRIS ROSICA, ROSICA STRATEGIC PUBLIC RELATIONS
Chris RosicaCome and listen as Chris Rosica of Rosica Strategic Public Relations explains the great importance of combining branding through social media and television. With clients such as Telebrands and Revlon, Chris Rosica is an innovator in delivering measurable public relations campaign results and counsels results-driven clients from a wide variety of industries.
Chris Rosica is president of Rosica Strategic Public Relations, with offices in and around the New York metropolitan area.
1:30 PM – 3:00 PM
DRTV: STATE OF THE INDUSTRY
Speakers: Stacy Durand, Revenue Frontier; Nancy Lazkani, Icon Media; Jack Kirby, Euro RSCG; Scott Boilen, Allstar Marketing Group; Rob Medved, Canella
Leaders representing all aspects of the DRTV industry will convene for a wide-ranging, highly interactive, “roundtable”-style discussion regarding the state of the industry in today’s economy. Moderated by Stacy Durand, president of Revenue Frontier, this rare opportunity to engage representatives of the entire spectrum of the industry is a “can’t miss” event.